In many regions, especially Pakistan, Vivo has emerged as one of the top smartphone brands. To cater to consumers with varying budgets, this brand further redefined its portfolio in 2022. Here, we will provide you with the pricing strategy of Vivo smartphones in Pakistan for 2022, including the specific model and features that will make them more upmarket or affordable.
Introduction to Vivo
Founded in 2009, Vivo is one of the younger Chinese technology companies to be recognized for innovation and design differences from other phones with technology. This brand has rapidly gained popularity in Asia due to its camera technology, sleek designs, and user interface. Vivo’s commitment to providing high-quality devices at competitive prices has made it one of the preferences for many consumers in Pakistan.
Overview of the Pakistan Smartphone Market
The smartphone market in Pakistan has grown over the past decade with increased smartphone penetration, internet access, and a growing youth population. Consumers are becoming more technologically savvy, thus increasing demand for advanced feature-based smartphones. In this light, Vivo has strategically positioned itself in the market by providing a range of devices that cater to all market segments.
Vivo Lineup for 2022:
Vivo has launched many new products in 2022 under the categories of Y Series, V Series, and X Series. Each is aimed at a particular audience: those who need budget-constraint budget phones, those looking for mid-range options, and premium users. So, let’s discuss some prime models and their prices in Pakistan.
1. Vivo Y Series
The Y Series is Vivo’s budget-friendly range. It is suited for users who want reliable performance without burning a hole in their wallets. This series was hugely popular among students and first-time smartphone users.
Vivo Y21
Price PKR 29,000
Key Features of Vivo Y21
-6.51-inch HD+ display
MediaTek Helio P35 processor
13 MP dual-camera setup
-5000 mAh battery
4GB RAM, 64GB internal storage
The Vivo Y21 has an extensive battery life. However, it has a large battery that helps many consumers who value this aspect, so they should not worry in the long run. Moreover, it has a decent camera and reliable designs to match users’ daily needs.
Vivo Y33s
Price around PKR 36,000
Key Features of Vivo Y33s
6.58-inch FHD+ screen
MediaTek Helio G80 CPU
Triple camera of 50 MP
5000 mAh battery
8 GB RAM and 128 GB of internal memory
The Y33s is a camera-centric smartphone with better performance features optimized for photography and gaming. Its greater capacity in RAM and storage supports most of the demands for multitasking or media consumption.
2. Vivo V Series
V Series is designed to cater to its target audience, requiring stylish looks and advanced camera features. These products are mainly preferred by the youth who like photography and social platforms.
Vivo V21
Price: About 56,000 PKR
Key Features: of Vivo V21
6.44-inch AMOLED display
Mediate Immensity 800U chipset
Front Camera: 44 MP- Optical Image Stabilization (OIS)
Batteries Capacity: 4000 mAh
– 8 GB RAM and 128 GB internal storage
The V21 was critically acclaimed with selfies, making this a good choice for social media users. The improved viewing experience has been factored in streaming videos by including an AMOLED display.
Vivo V23
Price About PKR 74,000
Key Features of Vivo V23
6.44-inch AMOLED display
MediaTek Dimensity 1200 processor
50 MP dual front cameras
Color-changing back design
8 GB RAM and 128 GB of internal storage
The V23 developed a unique changeable color feature on its back panel. The novelty of the feature witnessed more public attention because of its aesthetic value. With reasonable camera capabilities, it reached customers looking for fashionable and functional smartphones.
3. Vivo X Series
The X Series is the flagship offering from Vivo, making it perfect for users who demand top-of-the-line performance and cutting-edge technology. It competes with other high-end smartphones in the market.
Vivo X60
Price PKR 92,000
Key Features Vivo X60
6.56-inch AMOLED display
Qualcomm Snapdragon 870 processor
48 MP triple-camera system co-engineered with Zeiss
4300 mAh battery
12 GB RAM and 256 GB internal storage
The X60 was one of the most talked-about devices when the advanced camera system with gimbal stabilization was released. This variant will be perfect for photography enthusiasts and people who crave high-performance gadgetry.
Vivo X70 Pro
Price Approximately around PKR 115,000
-Key Features of X70 Pro
6.78-inch AMOLED display
MediaTek Dimensity 1200 processor
50 MP quad-camera setup with Zeiss optics
4500 mAh, fast charge
12 GB RAM and 256 internal storage
X70 Pro was one step ahead of other mobiles in the competition in terms of camera capabilities and performance. In terms of design, the device had high-end quality and outstanding camera capabilities, which made it highly preferred among high-end users.
Factors Influencing Vivo Mobile Price in Pakistan
There are quite several factors that influence the price of Vivo mobile in Pakistan:
1. Market Competition
Considering the rising number of smartphone brands in the country, Vivo has no option but to be priced out of its home market. Brands like Samsung, Xiaomi, and Oppo compel Vivo to assert premium value for money through competitive pricing and robust feature offerings.
2. Technological Advancements
Given that Vivo incorporates new high-quality camera systems, faster processor chips, and longer-lasting battery power with the latest models of its devices, there is likely a reflection of all these improvements in terms of price. New innovative features usually found in new versions of products normally prompt customers to pay a premium for the latest devices.
3. Import Duties and Taxes
Government policies and economic scenarios may easily manipulate prices in the mobile phone market. Import duties, taxes, and tariffs can sometimes shock the final retail price of devices in Pakistan. Hence, changing these three would directly affect Vivo’s pricing strategy.
4. Consumer Preferences
Knowing consumer preferences is also required to understand effective pricing strategies. Vivo does market research to establish trends and preferences and modifies its items accordingly. Prices may differ from time to time concerning the demand and non-availability of popular models.
5. Currency Exchange Rates
Being a multi-national company, the currency rates can affect the prices of Vivo to be competitive. A low value of the Pakistani rupee against the US dollar can make imported devices costly, and retail prices can be high.
